Corporate blogging is a form of advertising for companies. It has become a new marketing communication tool for them. Corporate blogging helps organization to reach their goal. With the easy access to the internet, customers seek corporate information from corporate blogs from time to time. Thus this leads to the increase in corporate blogging since it serves as a new marketing communication tool for companies.
Among the reasons to start a corporate blog would include; Branding, Product Launch, Public Relations, Marketing Campaigns, and many others.
Benefits to have a Corporate Blog:
Adds Value to Business
The business blog can provide additional value by adding a level of credibility that is often unobtainable from a standard corporate site. The informality and increased timeliness of information posted to blogs assist with increasing transparency and accessibility in the corporate image.
Instant Feedback for New Products or Ideas
Asking customers for feedback on exclusive previews, product testing, marketing plans and customer services can help improve the marketing strategies of the company and improve the market share of the company for a certain product and improve innovations as well. Finally, the corporate blogging can serve as a success communication tool because companies will be able to obtain feedback from customers and make certain amendments on the products and thus, increase customer satisfaction.
Lower Cost to Reach Customers
The advantage of blogs is that posts and comments are easy to reach and follow due to the centralized hosting and generally structured conversation threads. Blogging has become a new, less time consuming and less expensive way to reach potential and current customers.
Amplify Marketing
Blogs can be used to amplify marketing messages compared to traditional channels. They allow companies to present accurate information without the filter of the media or advertising. The use of a blog allows a company to provide a destination of information for consumers, from commercials to promotional coupons, to directions on how to use products. Therefore, a successful marketing through blog creates a reader’s area of interest about the products or services known to them.
10 Most Popular Corporate Blogs
1. Google
2. Twitter
3. Adobe
4. Zillow
5. Yahoo! Search
6. Facebook
7. Dell
8. Yahoo!
9. LinkedIn
Among the reasons to start a corporate blog would include; Branding, Product Launch, Public Relations, Marketing Campaigns, and many others.
Benefits to have a Corporate Blog:
Adds Value to Business
The business blog can provide additional value by adding a level of credibility that is often unobtainable from a standard corporate site. The informality and increased timeliness of information posted to blogs assist with increasing transparency and accessibility in the corporate image.
Instant Feedback for New Products or Ideas
Asking customers for feedback on exclusive previews, product testing, marketing plans and customer services can help improve the marketing strategies of the company and improve the market share of the company for a certain product and improve innovations as well. Finally, the corporate blogging can serve as a success communication tool because companies will be able to obtain feedback from customers and make certain amendments on the products and thus, increase customer satisfaction.
Lower Cost to Reach Customers
The advantage of blogs is that posts and comments are easy to reach and follow due to the centralized hosting and generally structured conversation threads. Blogging has become a new, less time consuming and less expensive way to reach potential and current customers.
Amplify Marketing
Blogs can be used to amplify marketing messages compared to traditional channels. They allow companies to present accurate information without the filter of the media or advertising. The use of a blog allows a company to provide a destination of information for consumers, from commercials to promotional coupons, to directions on how to use products. Therefore, a successful marketing through blog creates a reader’s area of interest about the products or services known to them.
10 Most Popular Corporate Blogs
1. Google
2. Twitter
3. Adobe
4. Zillow
5. Yahoo! Search
6. Facebook
7. Dell
8. Yahoo!
9. LinkedIn
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